Strategies of film festivals in a pandemic context

Spanish adaptation in Alicante region

Resumen

The pandemic caused by COVID-19 has led to major transformations on the world scene at all levels. Culture has not escaped this situation either. One year later, it is still trying to adapt to the circumstances. In 2020, many cultural events had to be cancelled, but in 2021 there is a new option: to evolve. Is offering a cultural product adapted to the new circumstances fostering innovative and creative proposals? The initiatives and trends of the different festivals are analysed by means of the semi-structured in-depth interview method. We will be focusing on film festivals in the region of Alicante (located in the south east of Spain), and the techniques put into practice, their results and their potential for continuity are observed. This study shows that the adopted techniques have a temporary character and do not ensure the same effectiveness for subsequent editions.