PROTECTION AGAINST ATTACKS ON BRANDS IN SOCIAL NETWORKS. BRAND HONOUR. REPUTATIONAL PRESTIGE. CAN THIRD PARTY COMPANIES MAKE NEGATIVE COMMENTS ABOUT A REGISTERED COMMUNITY TRADEMARK ON SOCIAL NETWORKS?
DOI:
https://doi.org/10.21134/lex.vi26.2537Keywords:
Trademarks, industrial property, reputation, digital, protectionAbstract
The purpose of this article is to comment briefly on the legal situation in which companies owning protected trademarks find themselves in the event of suffering attacks on their trademarks on social networks that affect their reputation and image and to comment on possible ways of protection against such behaviour.
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References
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Reglamento (UE) 2017/1001 del Parlamento Europeo y del Consejo de 14 de junio de 2017 sobre la marca de la Unión Europea.
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Sentencia Audiencia Provincial de Alicante, de 28 de enero de 2011, núm. 34/2011.
Sentencia Audiencia Provincial de Barcelona, de 27 de mayo de 2005, núm. 257/2005.
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