Live political events on Twitter: The case of the 2015 Election Night in Spain

Contenido principal del artículo

Silvia Blas
Elsa Moreno
Idoia Portilla


In contemporary democratic society, Twitter can promote a genuine public debate where the discussion is not limited to established social actors. The goal is studying how media outlets, journalists, political parties, candidates, and citizens behave on Twitter while following the 2015 election night in Spain. A quantitative analysis has been used, specifically focused on the activity generated on Twitter during the period of vote counting (n=201,661 tweets). The data was captured with Tweet Binder, a web tool that allows the live monitoring of the flow of tweets related to an event using specific hashtags and keywords. The results reveal that media outlets are at the centre of Twitter activity (representation), but citizens gain high visibility by using humour in the conversation (participation). Founded on the distinctive characteristics of the Spanish context, this article contributes to the understanding of the role of Twitter during a live political event.


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Detalles del artículo

MON Comunicación y acción política (I. Belmonte / A. M. Nogués-Pedregal)
Biografía del autor/a

Silvia Blas, Universidad de Navarra

At the time of this paper, Silvia is a PhD student in the Department of Public Communication at University of Navarra.

Elsa Moreno, Universidad de Navarra

Elsa Moreno is an Assistant Professor at the School of Communication, University of Navarra, where she currently is a lecturer. Her research focuses on online journalism and online radio.

Idoia Portilla, Universidad de Navarra

Idoia Portilla holds a PhD in Business Administration from University of Navarra, where she currently is a lecturer. Her areas of research are audience research, and methodology and ethics in market research.


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