Analysis of sports documentaries on Netflix, Amazon Prime and HBO in Spain from a gender perspective

Main Article Content

Pablo Díaz-Morilla

Abstract

Media representations of women have been the subject of study due to their influence on gender stereotypes. Given the importance that video-on-demand platforms have acquired, this paper analyses the sports documentaries that make up the Spanish catalogue of Netflix, Amazon Prime Video and HBO from a gender perspective. The results indicate that in these productions the presence of women is a minority both in front of and behind the cameras. Only 13.4% of them are starred by women and, of the members of the creative and management teams reflected in the productions' technical specifications, only 9.2% of the total are women. It can be seen that, in cases where there are women in the management and/or creative team, their participation in the productions increases, and they are also present in all the projects in which women play a leading role. It is important to highlight that in more than half of the titles, the technical specifications do not include the composition of the teams, which translates into the invisibility of these professions in general and of the women who develop them in particular, as their authorship is not recognised.

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Author Biographies

José Luis Torres-Martín, University of Malaga

PhD in Audiovisual Communication from the University of Malaga. Lecturer and researcher at the Department of Audiovisual Communication and Advertising of the Faculty of Communication Sciences at the University of Malaga since 2011. He is currently a member of the PAIDI research group "Research on Transformations in the Communication Ecosystem (Transcomunicar)" and of the research project "Applications (apps) for the production of live audiovisual texts: functional characteristics and interface analysis". His research interests are transmedia narratives, social networks and gender studies in audiovisual fiction. He developed his professional activity as editor, camera operator and producer in different Andalusian media for 16 years.

Andrea Castro-Martínez, University of Malaga

PhD in Public Relations and Advertising from the University of Malaga, Seville, Cadiz and Huelva with International Mention. Lecturer and researcher at the University of Malaga since 2016. For eight years she was deputy director of the Communication and Design degrees at EADE, headquarters of the University of Wales in Malaga, where she also taught the degrees and the MBA. She has a degree in Audiovisual Communication and in Advertising and PR from the UMA, and has studied several experts and an MBA. She has worked in different media and has been a teacher and communication consultant. Author of more than thirty publications, her lines of research are public relations, strategic communication, internal communication, new forms of advertising and communication with a gender perspective.

Pablo Díaz-Morilla, EADe Universidad y Universidad de Málaga

PhD in Advertising and PR from the University of Malaga, Seville, Cadiz and Huelva with International Mention. Director and teacher of the Bachelor's Degree in Communication at EADE University of Wales in Malaga since 2007 and of the Higher Artistic Education in Design at the León XIII Educational Institution in Malaga since 2014. He holds a degree in Audiovisual Communication from the UMA and is an Expert in Marketing 3.0 from the UNIR. He has been a lecturer and researcher in the Department of Audiovisual Communication and Advertising at the University of Malaga. Author of more than fifteen publications, his lines of research focus on the application of new forms of advertising to commercial communication, organisational communication and internal communication.

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How to Cite

Torres-Martín, J. L., Castro-Martínez, A. ., & Díaz-Morilla, P. (2023). Analysis of sports documentaries on Netflix, Amazon Prime and HBO in Spain from a gender perspective. Miguel Hernandez Communication Journal, 14, 135-159. https://doi.org/10.21134/mhjournal.v14i.1682

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