Engaging with Advertising Self-Regulatory Organizations as a Public Relations Strategy
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Abstract
In the context of advertising and public relations, self-regulation and voluntary compliance with legal norms and regulations have been explored as strategies to generate trust and credibility in organizations. This article presents a review of recent academic articles that examine the relationship between advertising self-regulation, voluntary compliance, and trust generation as a strategy for creating positive relationships with organizational stakeholders. The importance of trust as a key emotion in communication is emphasized, and the mechanisms through which advertising self-regulation can influence its generation, such as transparency and social responsibility, are discussed. The findings suggest that advertising self-regulation and voluntary compliance can be effective strategies for fostering trust and credibility in organizations and improving their image with stakeholders. However, it is not a recurring topic in current academic discussions, particularly in Latin America.
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