Public relations based on neurocommunication and emotions: theory and practice Prologue
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Abstract
Public relations has become a key element in meeting the public's need to find trust in the media, in advertising, in organisations and institutions. In addition, they provide and generate fluid and effective communication between these organisations and their publics. After the crisis resulting from the global covid-19 pandemic, trust in the media has been shaken by the overwhelming action of hoaxes, fake news and disinformation. This monograph presents a total of eight articles that show the current situation of professional and academic areas fully involved in the social transformation we are experiencing. A mosaic that is easy to read and, why not, feasible to apply. The design of experiential events turns out to be a solution aimed at what you want your brand to feel. Knowing where the focus is and the objective set, personalised actions will be developed, trying to excite the user because we will make them identify with the brand.
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