Imaginaries of feminism and political discourse: rhetoric or hate speech?

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Published: 2024-07-31
DOI: https://doi.org/10.21134/8g8t9452
Keywords:
Discourse; Cyberhate; Feminism; Imaginary; Instagram; Politics.

Main Article Content

Javier Díaz-Bajo Rodríguez
University of Alcalá image/svg+xml
https://orcid.org/0000-0001-9540-1285 (unauthenticated)
Rut Martínez Borda
University of Alcalá image/svg+xml
https://orcid.org/0000-0002-3841-6402 (unauthenticated)
INFAN
University of Alcalá image/svg+xml
https://orcid.org/0000-0002-9642-8719 (unauthenticated)

Abstract

The proliferation of hostile discourses in the political sphere has increased in recent times as a consequence of a pressing ideological polarization in relation to the social phenomenon of feminism. This work explores the polarized discursive production of the main Spanish political formations on their Instagram accounts, after the application of Organic Law 10/2022 of September 6, comprehensively guaranteeing sexual freedom, known in the media as the law of “only yes is yes”. Through content analysis and critical discourse analysis, the contents that stage social visions of women and feminism are addressed, and that were published by the political parties themselves on their Instagram accounts since 11/01/22. as of 04/30/23. The results obtained allow us to identify how political parties enact intersubjective and imaginary visions of what women and feminism should be, through rhetorically hostile and intolerant speeches. From this point of view, this work aims to stimulate reflection on the productive role that Spanish political parties adopt when inciting hatred through language.

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Article Details

Issue

Vol. 15 (2024)

Section

Miscellaneous
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Author Biographies

Javier Díaz-Bajo Rodríguez, University of Alcalá

PhD University of Alcalá in Communication, information and technology of the networked society.

Associate professor since 2016 in the Audiovisual Communication degree at the University of Alcalá (Department of Philology, Communication and Documentation of the UAH).

Member of the Images, Words and Ideas (GIPI) Research Group of the University of Alcalá: https://proyectos.uah-gipi.org in which there is collaboration with research groups from other universities such as the Complutense University of Madrid, the National University of Distance Education and the University of Córdoba.

The Images, Words and Ideas Research Group explores and analyzes the daily activities of children and young people when they interact with digital media, especially social networks and video games mediated by mobile devices. Communication contexts and entertainment environments are intertwined in our work, based on three axes:

  1. Everyday life and new media, understood from the concept of participatory culture.
  2. The practices, productions and messages constructed by children and young people considered as active participants and producers. From this approach, we focus on the acquisition of multimodal literacies.
  3. Interactive and digital technologies that support and enable convergent media, making it easier for people to participate in shared efforts as critical and responsible citizens.

In general terms, Javier Díaz-Bajo Rodríguez combines his academic and research work with his professional activity in institutional and corporate communication departments. This fact allows him to develop his line of research in relation to the social and cultural conditioning that intervenes in institutional communication processes, through the discursive practices produced and disseminated by different organizations on digital channels. In this sense, its main interest is focused on interpreting the emerging functions that commercial, political and social organizations acquire in the construction of shared social reality.

Rut Martínez Borda, University of Alcalá

Vice Dean of Communication and Guadalajara Campus of the Faculty of Philosophy and Letters. Full Professor in the Department of Philology, Communication and Documentation of the UAH. Member and coordinator of the Research Group “Images, Words and Ideas” (GIPI) of the University of Alcalá (https://proyectos.uah-gipi.org) in which there is collaboration with research groups from other universities such as the Complutense University of Madrid, the National University of Distance Education and the University of Córdoba.

INFAN, University of Alcalá

PhD in Communication, Education and Society. Associate Professor at the University of Alcalá. She has been director of the degree in journalism at the Universidad A. de Nebrija and has collaborated with the URJC and the UCJC.

She has more than 16 years of experience as a Producer, Editor and Director of Radio programs. (14 years at ABC Punto Radio, 4 years at Cibeles FM and 2 years at Onda Cero Radio). He received the 2004 Silver Antenna for the Direction and Presentation of Punto Radio special programs.

Among his publications is the book Vivir la Radio: company, technology and audience (2018). In addition to radio as a company and as a medium, the phenomenon of audiences, media consumption habits, as well as the phenomenon of Artificial Intelligence, make up its main lines of research.

She belongs to the Research Group of the University of Alcalá GIPI (Images, Words and Ideas) at the University of Alcalá (http://uah-gipi.org/sara-infante/). The Images, Words and Ideas Research Group explores and analyzes the daily activities of children and young people when they interact with digital media, especially social networks and video games mediated by mobile devices.

How to Cite

Díaz-Bajo Rodríguez, J., Martínez Borda, R., & INFAN. (2024). Imaginaries of feminism and political discourse: rhetoric or hate speech?. Miguel Hernandez Communication Journal, 15, 377-401. https://doi.org/10.21134/8g8t9452

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