Cosplay community and TikTok: a unique relationship
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Abstract
Digital social networks are becoming a great showcase to display very diverse messages. In an easy, fast and accessible way, users can search for content based on their interests. In this research work, twelve international cosplay content creator accounts have been taken on the TikTok application. Using a quantitative and analytical methodology, a total of 8,847 posts made between September 2016 and October 2022 have been analyzed in the different selected tiktokers accounts, with the main objective of delimiting those elements that most favor engagement with the user and establishing their effectiveness. In this way, it has been possible to verify how this type of content creators bet on videos with a short duration -between 12.2 and 17.11 seconds. and a much more concentrated publication strategy in the afternoon and weekend time slots as a bet on their success.
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