CMMPlay and public value: consumption and platformisation of the Castilla-La Mancha’s regional television from an audience's perspective

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Published: 2025-02-04
DOI: https://doi.org/10.21134/zwmmpa37
Keywords:
CMMPlay, Castilla-La Mancha Media, Platformisation, Public Service Media, Public Value, Regional Public Television

Main Article Content

Luz María López Espada
University of Castilla-La Mancha image/svg+xml
https://orcid.org/0009-0003-4621-7053 (unauthenticated)
Azahara Cañedo
University of Castilla-La Mancha image/svg+xml
https://orcid.org/0000-0003-2308-5900 (unauthenticated)

Abstract

Platformisation has structurally changed media systems and forced public television to develop new business models via platforms. In this context, and based on the paradigm of public value that guides their management, knowledge of citizens' perceptions is key to the fulfilment of the public service mission of these corporations. Therefore, based on the case study of Castilla-La Mancha Media (CMM), this study deciphers how the audience values the process of platformisation of CMM and what consumer relationship it establishes with CMMPlay. Based on 28 in-depth interviews, the results indicate that citizens do not yet have CMMPlay consumption routines and prefer to consume via linear television. The audiences confirm that they have not migrated to CMMPlay because they are not familiar with the programmatic offer and because they have difficulties using the platform. 

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Article Details

Issue

Vol. 16 (2025)

Section

MON. Audiences and new forms of journalistic content consumption in the digital age
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How to Cite

López Espada, L. M., & Cañedo, A. (2025). CMMPlay and public value: consumption and platformisation of the Castilla-La Mancha’s regional television from an audience’s perspective. Miguel Hernandez Communication Journal, 16, 63-78. https://doi.org/10.21134/zwmmpa37

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