Second Screen All Year Round: Interaction Around the Twitter Accounts of Television Journalists in Mexico
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Abstract
This study collected one full year of Twitter activity surrounding the personal accounts of 20 high-profile television journalists in Mexico. The aim was to determine whether this activity correlates with their appearances in traditional media, which would indicate the presence of second screen practices similar to those previously studied during moments of heightened political mediatization.
Activity was categorised by time of day, and a comparative graph was created showing the percentage distribution of outbound (tweets) and inbound (interactions) activity, taking into account the journalists’ broadcast schedules. The findings reveal that public interaction with journalists was more closely tied to their presence in traditional media than to their direct activity on Twitter.
These results suggest that Twitter engagement around journalists does not occur in isolation but is part of a hybrid media environment in which the platform is used as a tool for responding to narratives presented in televised news. The study concludes that second screen practices are part of everyday media consumption—not limited to peak events like electoral debates—and that this normalised behaviour should be reflected in future research on the phenomenon.
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