Social Media as Information Sources for Expanding the Thematic Agenda of Online Media
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Abstract
Social media platforms are easily accessible reservoirs of information. This study examines their impact on the content and sourcing practices of 20 Minutos, the first Spanish newspaper to merge its print and web newsrooms. The aim is to determine whether the information gathered from platforms like Facebook and Twitter differs from that obtained through traditional sources, and whether, as a result, social media has contributed to broadening the thematic agenda in the outlet’s online editions.
The chosen methodology is in-depth interviews with seven professionals from 20 Minutos, including its founder and editor, Arsenio Escolar. Preliminary findings suggest that social media facilitates interaction with readers, which in turn increases the presence of social voices in the media. However, this does not necessarily translate into the inclusion of high-value news topics, but rather leads to a greater spectacularisation of journalistic content.
On the other hand, institutions have learned to strategically manage social media, providing ready-made content for news outlets. This contributes to a homogenisation of the message across digital media platforms—including 20 Minutos, a publication originally conceived as a more independent and grassroots outlet.
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