Governance and incentives in the streaming era: lessons from Andalusia for the Valencian Community

Abstract

The expansion of OTT platforms has reshaped audiovisual production and shifted competition for projects to the intersection of governance, incentive design, and service/infrastructure capacity. This article examines the institutional and operational configuration of the Valencian Community between 2012 and 2025 and contrasts its performance with the Andalusian case, in order to identify transferable levers to attract and retain productions. Methodologically, we conduct a case study combining documentary and comparative analysis, benchmarking of instruments (incentives, one-stop services and film office/film commission networks), source triangulation, and pattern matching. Findings indicate that Andalusia consistently integrates three pillars (governance, financial and operational capacities, and measurement) through an autonomous umbrella with a formalized network, regular funding calls, standardized procedures, and annual reporting. In the Valencian Community, the reopening of Ciudad de la Luz and the rollout of a regional Film Commission coexist with room for improvement in integration, standardization, and evaluation. We conclude with actionable recommendations: consolidate a single point of reference, coordinate funding windows with stable calendars, standardize inter-municipal procedures, and establish an observatory with KPIs and SLAs to enable continuous monitoring and policy learning.