The Power of Experience and Ludonarrative Culture: Marketing and Video Games

Abstract

We bring the July issue of Volume 11 of Miguel Hernández Communication Journal to a close, proudly positioned in Quartile 3 of Dialnet Metrics and working diligently to provide the research community with a high-quality publication. Our aim is to cover a wide range of communication-related content, with particular attention to specialised topics, and to remain committed to disseminating research findings within the field of social sciences.

The Miguel Hernández Communication Journal unveils a new visual identity as it enters a new decade—one marked historically by the COVID-19 lockdown of 2020. We present this 11th issue as a true gem of research, focused on two core areas: first, "new frameworks for reflection and new research approaches to experience and the opportunities it offers across a broad range of disciplines and activities" (Martínez-Sala, 2020), compiled under the title The Power of Experience; and second, on video games, "which have become a key element within the complex contemporary media ecosystem, undeniably establishing themselves as an industry that, far from merely meeting the demands of digital leisure, plays a vital role in shaping 21st-century culture" (Hernández-Pérez & Albadalejo, 2020), explored in the themed section Ludonarrative Culture: Meeting Points Between Traditional Media and Video Games.