Functions and characteristics of extra-filmic conditioning of the spectator in horror films
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Abstract
The cinematographic experience always develops under a state of mind or a set of circumstances that delimit and determine the reception of the work, as well as the nature of the cognitive processes triggered by it, or the communicative value that can be extracted by the audience. In short, this experience is formulated or built on a specific consumption pact, which is influenced by actions or strategies planned with the aim of conditioning the emotional and commercial impact of the work in the most effective way possible. Horror films offer us a privileged scenario for the evaluation and analysis of some of these measures that have proven their effectiveness over the years, in the light of the valuable contributions made in the field of experimental psychology. In this article we analyse different strategies applied to the spectator before he/she enters the screening room itself and condition him/her in his/her cinematic experience. These strategies are used to sensitise the audience and make them more vulnerable to the horror film they are about to experience.
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