Published: 2026-01-30

The economic impact of advertising on Netflix, Prime Video, Disney+ and Max. From SVOD to AVOD

Fernando García Chamizo, José Manuel López-Agulló Pérez-Caballero, Belén Ávila Rodríguez-de-Mier

141-169

From Antena 3 to Netflix: The rise of Money Heist as a global phenomenon.

Joana Doñate Ventura, Esteban Galán Cubillo, Javier Marzal Felici

171-193