MED BLUE TECH AND APP LONJA 2.0: CONNECTING CONSUMERS TO LOCAL FISHERIES FOR A RESILIENT AND SUSTAINABLE BLUE FOOD SYSTEM

Abstract

Artisanal fisheries are vital for coastal economies and marine sustainability but face growing threats from global markets and reduced profitability [1]. App Lonja 2.0 is a co-created, proof of concept, digital platform designed to modernize artisanal fisheries and promote a fair, sustainable blue economy [2]. Its goals include digitalization, short transparent supply chains, and stronger community participation in decision-making. Developed and tested with Fishermen’s Guilds in Murcia, the app enables real-time catch monitoring, competitive pricing, and alternative compliant sales short channels. Results show improved efficiency, higher incomes, and better consumer access to fresh, low-carbon seafood, proving that science-community collaboration drives inclusive innovation [3]. All these aspects of the App Lonja 2.0 were presented and discussed within the framework of the Round Table on Aquaculture and Blue Foods at Med Blue Tech Alicante, held on 26 November, highlighting its relevance for advancing a fair, digital, and sustainable blue economy. The following sections briefly outline the origin of the initiative, its current state of development, the main challenges detected and the conclusions and future steps.