ONLINE MARKETING OF GOODS AND EUROPEAN UNION TRADE MARK INFRINGEMENT: CONSIDERATIONS ON THE CRITERION OF THE “DIRECTION OF ACTIVITIES” FOR THE DETERMINATION OF THE COMPETENT JURISDICTION, WITH REGARD TO THE JUDGMENT OF THE EUROPEAN COURT OF JUSTICE IN CASE C-104/22, LÄNNEN
DOI:
https://doi.org/10.21134/h1gb1d02Keywords:
European Union trade mark, Infringement, Competent Jurisdiction, Place in which the act of infringement has been committed or threatened, Advertising on the Internet, "Direction of activities"Abstract
The infringement of intellectual and industrial property rights of a cross-border character in the digital environment has resulted in significant case law from the Court of Justice of the European Union, impacting on the interpretation of relevant European regulations when determining the competent jurisdiction to hear such disputes. With its judgment in Case C-104/22 Lännen, a further step forward was taken in the interpretation of the criterion of "targeted activities" in relation to the infringement of a European Union trademark, based on an alleged case of advertising by a competitor of its products by means of their positioning on the internet using the proprietor's trademark.
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