AN APPROACH TO THE REGISTRATION OF SOME NON-CONVENTIONAL TRADEMARKS
DOI:
https://doi.org/10.21134/fha2ec76Keywords:
Non-conventonal trademarks, registration, grounds for refusal, pattern trademarks, position trademarks, motion trademarks, unfair competition lawAbstract
An approach is made to the registration of some non-conventional trademarks, in particular, pattern marks, position marks and motion marks. It is noted that the percentage of applications and registrations of non-conventional trademarks is very low in practice if compared to that of conventional or traditional trademarks. This might be due to the difficulties in practice to overcome the grounds of refusal when registeriong for this type of trademark, among which the absolute ground of lack of distinctiveness has played a prominent role. However, the possible application of the absolute ground for refusal concerning the shape, or another characteristic, which gives substantial value to the goods is also to be raised when considering some of these trademarks. This aformentioned approach is based on some recent cases on the registration of EU trademarks.
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