El uso del cortometraje como estrategia de branded content
Main Article Content
Abstract
La inclución del cortometraje como fórmula de branded content se utiliza en las empresas como estrategia asociada al búsqueda de la generación de contenido de marca. El cortometraje aparece con fuerza dentro de las nuevas maneras de posicionar la marca en la mente de los públicos.
Downloads
Download data is not yet available.
Article Details
Issue
Section
Miscellaneous
Miguel Hernández Communication Journal is an open access magazine. To publish on MHCJ, the authors accept the following terms:
- The authors will retain their copyright and guarantee the journal the right to first publish their work, which will be simultaneously subject to the Creative Commons Attribution-NonCommercial 4.0 International License, which allows third parties share the work as long as its author and his first publication in this magazine are indicated.
- Authors may adopt other non-exclusive license agreements for the distribution of the version of the published work (eg, deposit it in an institutional telematic archive or publish it in a monographic volume) provided that the initial publication in this journal is indicated .
- Authors are allowed and recommended to disseminate their work through the Internet (e.g., in institutional telematic archives or on their website) before and during the submission process, which can produce interesting exchanges and increase citations. of the published work. (See The effect of open access).
- The document RESIGNATION OF PERCEPTION OF BENEFITS OF COPYRIGHT is intended for the print publication of MHCJ by the UNIVERSITAS publishing house. Both authors and publishers renounce the collection of economic benefits, if any, when the aforementioned publisher takes over the entire cost of printing, distribution and dissemination.
How to Cite
Lorán Herrero, M. D. (2017). El uso del cortometraje como estrategia de branded content. Miguel Hernandez Communication Journal, 8. https://doi.org/10.21134/mhcj.v0i8.159