Living Labs as agents of city brand communication
Main Article Content
Abstract
Contemporary cities have been shaped as spaces in which individual lifestyles have been generated, their spaces, the design of their neighbourhoods, their housing in large urbanisations have led to such lifestyles that do not favour social connections and interactions. So much so, that we could ask ourselves what spaces of socialisation we find in the large? What spaces for meeting and socialising, beyond the public square, in which to have the means for citizen dynamisation and action, providing it with the capacity to transform?
The living labs are presented as an opportunity to respond to the above-mentioned demands of contemporary cities which, in their interaction with technologies, generate new spaces for urban communication, both for the journalism professionals themselves in their need to learn and put into practice the new journalistic narratives -such as data journalism-, as well as for the professionals themselves in their need to learn and put into practice the new journalistic narratives -such as data journalism-.
data journalism - as well as for citizens themselves to become literate in these new languages.
If we start from the idea that a living lab is a user-centred experimentation environment, in a process of co-creation between user and producers, allowing for the discovery of new realities and concepts, emerging uses, behaviours and needs of the user in the environment in which they interact, also enabling a process of evaluation of this experience, we can affirm that it is presented as an opportunity for innovation and dynamisation of cities as communication spaces, also becoming a tool for the creation of a city brand.
Based on these approaches and focuses, we will carry out our research, taking as our main reference the lines of work and research of the European Network of Living Labs (ENoLL) (https://enoll.org), the international federation that brings together the best Living Labs in Europe and the world.
Downloads
Article Details
Issue
Section
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 Unported License.
Miguel Hernández Communication Journal is an open access magazine. To publish on MHCJ, the authors accept the following terms:
- The authors will retain their copyright and guarantee the journal the right to first publish their work, which will be simultaneously subject to the Creative Commons Atribución/Reconocimiento-CompartirIgual 4.0 Internacional, which allows third parties share the work as long as its author and his first publication in this magazine are indicated.
- Authors may adopt other non-exclusive license agreements for the distribution of the version of the published work (eg, deposit it in an institutional telematic archive or publish it in a monographic volume) provided that the initial publication in this journal is indicated .
- Authors are allowed and recommended to disseminate their work through the Internet (e.g., in institutional telematic archives or on their website) before and during the submission process, which can produce interesting exchanges and increase citations. of the published work. (See The effect of open access).
- The document RESIGNATION OF PERCEPTION OF BENEFITS OF COPYRIGHT is intended for the print publication of MHCJ by the UNIVERSITAS publishing house. Both authors and publishers renounce the collection of economic benefits, if any, when the aforementioned publisher takes over the entire cost of printing, distribution and dissemination.
How to Cite
References
Bibliografía
Agudo-Martínez, M.J. (2016). Ciudad sostenible: arquitectura, arte y máquina. En 7º Congreso Europeo sobre Eficiencia Energética y Sostenibilidad en Arquitectura y Urbanismo (pp. 27-36), Universidad del País Vasco. Donostia-San Sebastian, Spain. 4-6 julio 2016. XXXV Cursos de Verano: Universidad del País Vasco.
Agüero, B. y Mirabal.(2006). Análisis de las potencialidades de la Ciudad de Santo Domingo de Guzmán para la construcción de su Marca-Ciudad. Santo Domingo: Universidad apec.
Andrade Yejas, D. A. (2016). Estrategias de marketing digital en la promoción de Marca Ciudad. Revista Ean, (80), (pp. 59-72).
Arnkil, R. (2010). Exploring Quadruple Helix. Outlining user-oriented innovation models, University of Tampere, Work Research Center, Working Paper No 85.Disponible en: www.cliqproject.eu/
Chronéer, D., Ståhlbröst, A., & Habibipour, A. (2018). Towards a unified definition of Urban Living Labs. In The ISPIM Innovation Conference–Innovation, The Name of The Game, Stockholm, Sweden on 17-20 June 2018. International Society for Professional Innovation Management (ISPIM).
Dubé P., Sarrailh J., Billebaud C., Grillet C., Zingraff V., Kostecki I. (2014). Le livre Blanc des Living Labs, Montréal: Umvelt Service Design.
Fernández, G.; Paz, S. (2005). Más allá del marketing de ciudades: hacia una política pública de diseño y gestión de los signos de identificación de ciudad. Scripta Nova. Revista Electrónica de Geografía y Ciencias Sociales. Universidad de Barcelona, Barcelona, 1 de agosto de 2005 IX(194):94. http://www.ub.edu/geocrit/sn/sn-194-95.htm
Gaiddon, B., Girardi, J., Neumann, H. M., Thielen, K., Etienne, V., & Wendt, W. (2016, June). Three Cities–Lyon, Munich, Vienna–will be SMARTER TOGETHER. In REAL CORP 2016–SMART ME UP! How to become and how to stay a Smart City, and does this improve quality of life? Proceedings of 21st International Conference on Urban Planning, Regional Development and Information Society(pp. 965-975). CORP–Competence Center of Urban andRegional Planning.
Graham, Brian (2002), Heritage as knowledge: capital or culture? Urban Studies, Vol. 39, N° 5-6, 1003-1017.
Schliwa, G. (2013). Exploring Living Labs through Transition Management – Challenges and Opportunities for Sustainable Urban Transitions. Lund, Sweden: IIIEE Master thesis. http://www.lunduniversity.lu.se/lup/publication/4091934
Kavaratzis, Mihalis (2004). From city marketing to city branding: Towards a theoretical framework for developing city brands. Journal of Place Branding and Public Diplomacy, Vol. 1, N° 1, (pp. 58-73).
Leminen, S. , Westerlund, M. y Nyström, A. - G. (2012). Living Labs as Open-Innovation Networks. Technology Innovation Management Review (TIM Review), 2(9) (pp. 6-11). http://doi.org/10.22215/timreview/602
Liedtke, C. et al., 2012. Living labs: user-driven innovation for sustainability. International Journal of Sustainability in Higher Education, 13(2), pp.106–118.
Loreto Florián M. y Gema Sanz (2005). Evolución de la terminología del marketing de ciudades, en Comunicar y enseñar a comunicar el conocimiento especializado. Homenaje a Amelia de Irazazábal. Asociación Española de Terminología. Josefa Gómez de Enterría Sánchez (coord.). Universidad de Alcalá, (pp. 3- 6). Marzo. https://dialnet.unirioja.es/servlet/libro?codigo=769014
Madrigal, L. O., Escudero, C. J., Francés, L. S., & Escribano, V. V. (2017). Procesos innovadores de cooperación: análisis y potencial de las redes de Living Labs. Informes de la Construcción, 69(548), DOI: https://doi.org/10.3989/id.55071
Mendes, T. C. M. (2020). Smart cities: solucao para as cidades ou aprofundamento das desigualdades sociais. Texto para Discussão, 11. Marzo. https://www.observatoriodasmetropoles.net.br/smart-cities-solucao-para-as-cidades-ou-aprofundamento-das-desigualdades-sociais-texto-para-discussao/
Molpeceres Arnáiz, S. (2017). Smart City vs. Wise City. En torno a la ciudad y las nuevas tecnologías: el caso de Barcelona. Cultura, Lenguaje y Representación/Culture, Language and Representation, vol. 17, (pp. 139-155). http://dx.doi.org/10.6035/clr.2017.17.9
Porter, M. (2012). Expogestión. Barranquilla, Colombia. Febrero: https://www.elheraldo.co/noticias/economia/michael-porter-estara-barranquilla-para-expogestion-caribe-64568
Pulido-Fernández, J. I., & López-Sánchez, Y. (2016). La cadena de valor del destino como herramienta innovadora para el análisis de la sostenibilidad de las políticas turísticas. El caso de España. Innovar, 26(59), (pp. 155-176). https://doi.org/10.15446/innovar.v26n59.54369.
Rainisto, S. K. (2003). Success factors of place marketing: A study of place marketing practices in Northern Europe and the United States. Helsinki University of Technology.
Satragno, P. (2021). Urbanismo Smart en Montevideo. Un recorrido por las acciones y prácticas de participación en la ciudad entre 2016-2019. Uruguay: Universidad de la República. Facultad de Ciencias Sociales .https://hdl.handle.net/20.500.12008/27312
Scaillerez, A., & Tremblay, D. G. (2018). Terceros lugares como espacios de coworking, fab labs y living labs. Conceptos clave y un marco referencial. Revista del Centro de Estudios de Sociologia del trabajo, (10), 39-63.https://r-libre.teluq.ca/1693/
Singer, Ch. (1988) Kommunale Imageplanung, en: Archiv für Kommunalwissenschaften, 2/1988, pp. 271f. citado en Friedmann Reinhard “Marketing Estratégico y Participativo de Ciudades”. Primera Reunión de la Red de Marketing y Desarrollo Urbano “Marketing en Desarrollo Urbano”. ITESCA, Ciudad Obregón, México
Serra, A. (2013). Tres problemas sobre los laboratorios ciudadanos. Una mirada desde Europa, Revista CTS, no.23, vol. 8, Mayo, (pp .283-298). http://www.redalyc.org/articulo.oa?id=92427464016
Steen, K., & Van Bueren, E. (2017). The defining characteristics of urban living labs. Technology Innovation Management Review, 7(7). Febrero. https://timreview.ca/article/1088
Urban Europe: Creating Attractive (2013), Sustainable and Economically Viable Urban Areas. Joint Call for Proposals 2013 JPI Urban Europe. Marzo. www.ffg.at%2Fsites%2Fdefault%2Ffiles%2Fjpi_ue_pilot_call_2_-_call_text_final_2013-06-18.pdf&clen=435354&chunk=true
Valls, J.F. (1992). La imagen de marca de los países. Madrid: McGraw Hill.
Voytenko, Y., McCormick, K., Evans, J., & Schliwa, G. (2016). Urban living labs for sustainability and low carbon cities in Europe: Towards a research agenda. Journal of cleaner production, 123, 45-54.
Ward, P. M. (1998). De clientelismo a tecnocracia: cambios recientes en la gestión municipal en México. Política y Gobierno, volumen V, número 1, 1er semestre de 1998, pp 95-133.
Westerlund, M., & Leminen, S. (2011). Managing the challenges of becoming an open innovation company: experiences from Living Labs. Technology Innovation Management Review, 1(1).