Las cookies en los principales cibermedios generalistas de España | Cookies on major generalists Spanish online media
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Abstract
Resumen
Desde el pasado marzo de 2012, cuando la legislación española incorporó la directiva comunitaria sobre privacidad electrónica, todas las páginas web españolas que recopilen datos de sus usuarios y siempre que éstos no sean estrictamente necesarios para el funcionamiento de la web, tienen la obligación de informar claramente sobre el tipo y la finalidad de los datos recolectados, así como de obtener el consentimiento de los usuarios a destinar sus datos a tal efecto. Dada la relevancia que en los últimos años han cobrado los medios online, hemos estudiado el grado de cumplimiento de la normativa por parte de los principales cibermedios generalistas de España. Se incluye además, la propuesta de un sistema para medir la transparencia de los sitios web en materia de privacidad. En los resultados de este estudio se observa que únicamente el 51% de los principales cibermedios generalistas españoles aplica correctamente la normativa vigente al acceder a sus sitios web desde los principales navegadores web. Este dato disminuye cuando se accede a los medios digitales mediante dispositivos móviles, con tan sólo un 36% de medios que requieren el consentimiento informado de sus lectores. En el estudio se ofrecen alternativas a nivel técnico, que garanticen el cumplimiento de la normativa y se subraya la necesidad de una mayor formación en este ámbito por parte de los internautas.
Abstract
Since last March 2012, when the Spanish legislation incorporated the EU directive on electronic privacy, all Spanish websites that collect user data and, if the data collected are not strictly necessary to assure the operability of the website, have an obligation to inform clearly on the type and purpose of the data collected, and to obtain the consent of users to use their data to that effect. Given the importance in recent years have taken online media, we have studied the degree of acceptance of regulations by the major generalists Spanish online media. It is also included in this paper the proposal of a system form measuring websites transparency regarding privacy. The results of this article show that only 51% of major generalists Spanish online media apply the regulations correctly, when the user access their websites through the most important web browsers. This figure decreases when accessing digital media via mobile devices, with only a 36% of media requesting their readers an informed consent. The study will provide alternatives in a technical level, to ensure the law enforcement, and it emphasizes the need for more training in this area by internet users.
Palabras clave
Cibermedios; privacidad; cookies; transparencia; datos.
Keywords
Cybermedia; privacy; cookies; transparency; data.
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