La realidad de la Responsabilidad Social Corporativa | The Reality of Corporate Social Responsibility
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Abstract
Resumen
A partir de un estudio comparado sobre la responsabilidad social corporativa de cinco grandes empresas comerciales, y de las conclusiones prácticas que obtenemos de él, proponemos el desarrollo de un cuidado análisis de índole socio-político que nos ofrece una explicación del fracaso que se refleja en la escasa práctica y en los limitados efectos de las usos socialmente responsables para su empleo en la estrategia comunicativa.
Palabras clave
Comunicación institucional, responsabilidad social corporativa, prácticas socialmente responsables, público, privado.
Abstract
Based on a comparative investigation work about the social corporative responsibility in five greats commercial corporation, the obtained results permits to question the amount of the social responsible practice by the privates company and the less effects on the strategic communication.
Keywords
Corporative communication, social corporative responsibility, social responsibility practices, private, public.
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